The concept idea was inspired by the quote: "Once upon a time and again". After in-depth research, we chose to develop our concept around the iconic figure of the Italian grandmother. This figure represents the queen of family roots and embodies the traditions that are handed down from generation to generation, transforming them into an emotional legacy.
We decided to maintain the grandmother's figure, but with an innovative approach, making it fresher and cooler. Our grandmother is not only a symbol of tradition and stability, but also of modernity and style, capable of connecting with the new generations without losing her authentic and timeless charm.
Artistic direction, production and styling: Aurora Mattia @auroraamattia, Melissa Gentili @melissa.gentili, Isacco Gamberoni @jjacopo, Tracy Hu @h1118u.
Photography: Riccardo Ferrato @rf.riccardoferrato
Makeup and hair: Cristina Calancea @cristina_calancea
Model: Patrizia Ruele
Fashion: @callaparis, @frottestudio, @mega.brutto, @noisy.threads, @eva_sionee, @simoncracker, @jona_bednjanec
Project manager and fashion coordinator: Maria Giulia Pieroni @lapieroni
Studio production: Moodart school of fashion communication @moodart_fashion_communication
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